Class Details

Price: $1,495

Course Includes:

  • Expert instruction 
  • Exercises
  • Courseware books, notepads, pens, highlighters and other materials
  • Full breakfast with variety of bagels, fruits, yogurt, doughnuts and juice
  • Tea, coffee, and soda available throughout the day
  • Freshly baked cookies every afternoon - *only at participating locations

Course Outline

Module 1: Course Overview

  • Instructor introductions 
  • Student introductions and objectives
  • Course objectives

Module 2: What It Takes to Make It

  • Entrepreneurial characteristics

Module 3: Resources to Consider

Module 4: Laying the Groundwork

  • Finding Business Ideas 
  • Considering the Options 
  • Outlining Your Ideas 
  • Evaluating Your Capacity for Risk

Module 5: Building On Your Business Idea

  • Developing Your Product Ideas 
  • Making Connections
  • Identifying Your Target Market and Customers
  • Developing Your Value Proposition
  • Creating Financial Projections

Module 6: Business Ownership Options

  • Types of Business Ownership 
  • Purchasing a Franchise 
  • Purchasing an Existing Business

Module 7: Key Documents to Prepare

  • Business Plan
  • Executive Summary
  • Pitch Deck
  • 30-Second Pitch
  • Practicing the Pitch

Module 8: Gathering Funding

  • The Basics of Financial Statements
  • Brainstorming Solutions
  • Funding Options

Module 9: Developing Your Product

  • The Steps of Product Development
  • Protecting Your Intellectual Property

Module 10: Creating a Sales and Marketing Strategy

  • Introduction to Marketing
  • Stage One: Consumer and Market Analysis 
  • Stage Two: Analyzing the Competition and Yourself 
  • Stage Three: Analyzing Distribution Channels 
  • Stage Four: Creating a Marketing Plan

Module 11: Branding 101

  • What Branding is All about 
  • Developing Your Brand Name 
  • Developing a Slogan 
  • Types of Logos
  • Getting Creative

Module 12: Setting Up Your Office

  • Choosing a Location
  • The Pros and Cons of Home-Based Businesses

Module 13: Launching the Business

  • Getting Off the Ground
  • Setting Up Your Organizational chart
  • Recruiting and Engaging the Right People

Module 14: Keeping the Business Moving

  • Keeping Track of Your Business
  • Growing Your Business
  • Signs of Trouble
  • Don’t Give Up

Module 15: Being an Entrepreneurial Leader

  • Leadership Characteristics
  • Michael Gerber’s Three Perspectives

Module 16: Bringing It All Together

  • Checklist for Success
  • Making Connections

Objectives

At the conclusion of this course, students will be able to do the following:

  • Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
  • Outline and evaluate a business idea
  • Develop a product idea 
  • Identify their target market and customers
  • Develop a value proposition 
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan 
  • Create financial projections for their business
  • Identify where to find business funding 
  • Create a product development plan, marketing plan, and sales strategy
  • Identify ways to protect their intellectual property
  • Describe effective ways to brand their product 
  • Choose the right location for their business
  • Launch and grow their business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help them on their journey