Phoenix TS
Course Overview
This 2-day, instructor-led course is designed to help participants understand how to take wishes and turn them into reality. This training focuses on:
- Identify what’s important personally and professionally
- Use goal setting activities and appropriate language to articulate their wishes
- Use motivational techniques to help themselves reach their goals
- Understand how to deal with setbacks
Schedule
Entrepreneurship Training
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Course Outline
Course Overview
- Instructor introductions
- Student introductions and objectives
- Course objectives
What It Takes to Make It
- Entrepreneurial characteristics
Resources to Consider
Laying the Groundwork
- Finding Business Ideas
- Considering the Options
- Outlining Your Ideas
- Evaluating Your Capacity for Risk
Building On Your Business Idea
- Developing Your Product Ideas
- Making Connections
- Identifying Your Target Market and Customers
- Developing Your Value Proposition
- Creating Financial Projections
Business Ownership Options
- Types of Business Ownership
- Purchasing a Franchise
- Purchasing an Existing Business
Key Documents to Prepare
- Business Plan
- Executive Summary
- Pitch Deck
- 30-Second Pitch
- Practicing the Pitch
Gathering Funding
- The Basics of Financial Statements
- Brainstorming Solutions
- Funding Options
Developing Your Product
- The Steps of Product Development
- Protecting Your Intellectual Property
Creating a Sales and Marketing Strategy
- Introduction to Marketing
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
Branding 101
- What Branding is All about
- Developing Your Brand Name
- Developing a Slogan
- Types of Logos
- Getting Creative
Setting Up Your Office
- Choosing a Location
- The Pros and Cons of Home-Based Businesses
Launching the Business
- Getting Off the Ground
- Setting Up Your Organizational chart
- Recruiting and Engaging the Right People
Keeping the Business Moving
- Keeping Track of Your Business
- Growing Your Business
- Signs of Trouble
- Don’t Give Up
Being an Entrepreneurial Leader
- Leadership Characteristics
- Michael Gerber’s Three Perspectives
Bringing It All Together
- Checklist for Success
- Making Connections
