Entrepreneurship Training

Course Overview

• Instructor introductions 
• Student introductions and objectives
• Course objectives

What It Takes to Make It

• Entrepreneurial characteristics

Resources to Consider

Laying the Groundwork

• Finding Business Ideas 
• Considering the Options 
• Outlining Your Ideas 
• Evaluating Your Capacity for Risk

Building On Your Business Idea

• Developing Your Product Ideas 
• Making Connections
• Identifying Your Target Market and Customers
• Developing Your Value Proposition
• Creating Financial Projections

Business Ownership Options

• Types of Business Ownership 
• Purchasing a Franchise 
• Purchasing an Existing Business

Key Documents to Prepare

• Business Plan
• Executive Summary
• Pitch Deck
• 30-Second Pitch
• Practicing the Pitch

Gathering Funding

• The Basics of Financial Statements
• Brainstorming Solutions
• Funding Options

Developing Your Product

• The Steps of Product Development
• Protecting Your Intellectual Property

Creating a Sales and Marketing Strategy

• Introduction to Marketing
• Stage One: Consumer and Market Analysis 
• Stage Two: Analyzing the Competition and Yourself 
• Stage Three: Analyzing Distribution Channels 
• Stage Four: Creating a Marketing Plan

Branding 101

• What Branding is All about 
• Developing Your Brand Name 
• Developing a Slogan 
• Types of Logos
• Getting Creative

Setting Up Your Office

• Choosing a Location
• The Pros and Cons of Home-Based Businesses

Launching the Business

• Getting Off the Ground
• Setting Up Your Organizational chart
• Recruiting and Engaging the Right People

Keeping the Business Moving

• Keeping Track of Your Business
• Growing Your Business
• Signs of Trouble
• Don’t Give Up

Being an Entrepreneurial Leader

• Leadership Characteristics
• Michael Gerber’s Three Perspectives

Bringing It All Together

• Checklist for Success
• Making Connections