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Phoenix TS

Entrepreneurship Training

This training teaches students the basics of entrepreneurship.

Course Overview

This 2-day, instructor-led course is designed to help participants understand how to take wishes and turn them into reality. This training focuses on:

  • Identify what’s important personally and professionally
  • Use goal setting activities and appropriate language to articulate their wishes
  • Use motivational techniques to help themselves reach their goals
  • Understand how to deal with setbacks

Schedule

Currently, there are no public classes scheduled. Please contact a Phoenix TS Training Consultant to discuss hosting a private class at 240-667-7757.

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Course Outline

Course Overview

  • Instructor introductions 
  • Student introductions and objectives
  • Course objectives

What It Takes to Make It

  • Entrepreneurial characteristics

Resources to Consider

Laying the Groundwork

  • Finding Business Ideas 
  • Considering the Options 
  • Outlining Your Ideas 
  • Evaluating Your Capacity for Risk

Building On Your Business Idea

  • Developing Your Product Ideas 
  • Making Connections
  • Identifying Your Target Market and Customers
  • Developing Your Value Proposition
  • Creating Financial Projections

Business Ownership Options

  • Types of Business Ownership 
  • Purchasing a Franchise 
  • Purchasing an Existing Business

Key Documents to Prepare

  • Business Plan
  • Executive Summary
  • Pitch Deck
  • 30-Second Pitch
  • Practicing the Pitch

Gathering Funding

  • The Basics of Financial Statements
  • Brainstorming Solutions
  • Funding Options

Developing Your Product

  • The Steps of Product Development
  • Protecting Your Intellectual Property

Creating a Sales and Marketing Strategy

  • Introduction to Marketing
  • Stage One: Consumer and Market Analysis 
  • Stage Two: Analyzing the Competition and Yourself 
  • Stage Three: Analyzing Distribution Channels 
  • Stage Four: Creating a Marketing Plan

Branding 101

  • What Branding is All about 
  • Developing Your Brand Name 
  • Developing a Slogan 
  • Types of Logos
  • Getting Creative

Setting Up Your Office

  • Choosing a Location
  • The Pros and Cons of Home-Based Businesses

Launching the Business

  • Getting Off the Ground
  • Setting Up Your Organizational chart
  • Recruiting and Engaging the Right People

Keeping the Business Moving

  • Keeping Track of Your Business
  • Growing Your Business
  • Signs of Trouble
  • Don’t Give Up

Being an Entrepreneurial Leader

  • Leadership Characteristics
  • Michael Gerber’s Three Perspectives

Bringing It All Together

  • Checklist for Success
  • Making Connections

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