Phoenix TS

Entrepreneurship Training

This training teaches students the basics of entrepreneurship.

Course Overview

This 2-day, instructor-led course is designed to help participants understand how to take wishes and turn them into reality. This training focuses on:

  • Identify what’s important personally and professionally
  • Use goal setting activities and appropriate language to articulate their wishes
  • Use motivational techniques to help themselves reach their goals
  • Understand how to deal with setbacks


Entrepreneurship Training

11/23/20 - 11/24/20 (2 days)

8:30AM - 4:30PM

Tysons Corner, VA
12/14/20 - 12/15/20 (2 days)

8:30AM - 4:30PM


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Course Outline

Course Overview

  • Instructor introductions 
  • Student introductions and objectives
  • Course objectives

What It Takes to Make It

  • Entrepreneurial characteristics

Resources to Consider

Laying the Groundwork

  • Finding Business Ideas 
  • Considering the Options 
  • Outlining Your Ideas 
  • Evaluating Your Capacity for Risk

Building On Your Business Idea

  • Developing Your Product Ideas 
  • Making Connections
  • Identifying Your Target Market and Customers
  • Developing Your Value Proposition
  • Creating Financial Projections

Business Ownership Options

  • Types of Business Ownership 
  • Purchasing a Franchise 
  • Purchasing an Existing Business

Key Documents to Prepare

  • Business Plan
  • Executive Summary
  • Pitch Deck
  • 30-Second Pitch
  • Practicing the Pitch

Gathering Funding

  • The Basics of Financial Statements
  • Brainstorming Solutions
  • Funding Options

Developing Your Product

  • The Steps of Product Development
  • Protecting Your Intellectual Property

Creating a Sales and Marketing Strategy

  • Introduction to Marketing
  • Stage One: Consumer and Market Analysis 
  • Stage Two: Analyzing the Competition and Yourself 
  • Stage Three: Analyzing Distribution Channels 
  • Stage Four: Creating a Marketing Plan

Branding 101

  • What Branding is All about 
  • Developing Your Brand Name 
  • Developing a Slogan 
  • Types of Logos
  • Getting Creative

Setting Up Your Office

  • Choosing a Location
  • The Pros and Cons of Home-Based Businesses

Launching the Business

  • Getting Off the Ground
  • Setting Up Your Organizational chart
  • Recruiting and Engaging the Right People

Keeping the Business Moving

  • Keeping Track of Your Business
  • Growing Your Business
  • Signs of Trouble
  • Don’t Give Up

Being an Entrepreneurial Leader

  • Leadership Characteristics
  • Michael Gerber’s Three Perspectives

Bringing It All Together

  • Checklist for Success
  • Making Connections

Starting at $1,495


Government Employees & Government Contractors call 240.667.7757 for GSA Pricing.


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  • Included in this Entrepreneurship Training

    • 2 days instructor-led training
    • Entrepreneurship Training training book
    • Notepad, pen and highlighter
    • Variety of bagels, fruits, doughnuts and cereal available at the start of class*
    • Tea, coffee and soda available throughout the day*
    • Freshly baked cookies every afternoon*
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