DuckDuckGo is the Anonymous Alternative to Google

Google rules the world, but what about the other search engines? Do you know about ixquick, Alhea, Contenko, Dogpile, blekko, or DuckDuckGo? Do you have the time to create your own search engine with Yacy?

The average person relies on Google as a one-stop-shop for all their web surfing answers. Whether they shop for a new pair of shoes or have no clue what friendship bread is, a person turns to the search king for answers. This over reliance even controls modern marketing strategies for small businesses to major enterprises. The terms ‘Google’ and ‘internet’ have almost become synonymous with one another.

Search engine alternatives do exist. Though I regret to inform you that this post will not address Bing, Ask, or other second tier search engines. This post speaks to the underdogs (or ducks) that promote a contrasting perspective to Google when exploring the internet and looking for answers.

For example, should your search engine extract personal data from users for advertising purposes? Most users, marketing and advertising professionals, and business owners may find no problem with this, but for those who do, DuckDuckGo gives you an anonymous option.

Searching anonymously

Knowing whether or not you have control over personal information bothers people. The NSA allegations enrage individuals who believe in their right to privacy. Should the NSA read emails, texts, monitor online and phone activity of individuals?

Skeptics of Google often point to how they use personal user data for advertising purposes. This broad accusation keeps a small percentage of users off Chrome, but it doesn’t necessarily deter them from searching with Google.

The privacy conscious individuals should give DuckDuckGo a shot. Their moto, “The search engine that doesn’t track you”, (found on the homepage) should immediately disarm any visitor concerned over the misuse of personal data.

If you read their privacy policy, they make a compelling argument against using other popular search engines. The saved search features and customer profile that Google and other sites construct from browsing habits, IP addresses, and other factors gives the user little control.

DuckDuckHack and open source

The leaders at this company strongly believe in open source contribution. They want user (coders and non coders) advice about their search experience, possible ways for improvement, and other tidbits of info. You can visit DuckDuckHack to get involved.

They apply this dedication to open collaboration to their hiring process as well. They focus on hiring open source contributors who demonstrate excellence. A solid contributor earns a contracting position and after establishing a good track record of polished work, they could eventually earn a full-time spot on their team.

Still not unstuck from Google

Unfortunately I cannot cut my ties to all Google products. My reliance on gmail, google+ (for work),  and other features leaves me intimately connected. This dependence does not stop me from venturing to other new resources and projects such as this anonymous search engine.