BONUS! Cyber Phoenix Subscription Included: All Phoenix TS students receive complimentary ninety (90) day access to the Cyber Phoenix learning platform, which hosts hundreds of expert asynchronous training courses in Cybersecurity, IT, Soft Skills, and Management and more!
Course Overview
This two-day, instructor led course is designed to guide aspiring entrepreneurs through the process of building and launching a successful business. Participants will learn about the core characteristics needed to thrive in entrepreneurship, assess business ideas, and develop a viable business model. The course covers critical topics such as financial planning, marketing strategies, branding, and funding options. Through case studies, hands-on activities, and expert instruction, participants will prepare essential business documents like a business plan, executive summary, and pitch deck. They will also gain insights into leadership, product development, and maintaining business momentum. By the end of the course, participants will be equipped to confidently launch and grow their businesses, with a clear roadmap for success. This training will help participants:
- Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
- Outline and evaluate a business idea
- Develop a product idea
- Identify their target market and customers
- Develop a value proposition
- Understand different types of business ownership and structures
- Evaluate franchising and business purchasing opportunities
- Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
- Create financial projections for their business
- Identify where to find business funding
- Create a product development plan, marketing plan, and sales strategy
- Identify ways to protect their intellectual property
- Describe effective ways to brand their product
- Choose the right location for their business
- Launch and grow their business
- Demonstrate the behaviors of an entrepreneurial leader
- Find appropriate resources to help them on their journey
Schedule
Currently, there are no public classes scheduled. Please contact a Phoenix TS Training Consultant to discuss hosting a private class at 301-258-8200.
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Course Outline
Course Overview
- Instructor introductions
- Student introductions and objectives
- Course objectives
What It Takes to Make It
- Entrepreneurial characteristics
Resources to Consider
Laying the Groundwork
- Finding Business Ideas
- Considering the Options
- Outlining Your Ideas
- Evaluating Your Capacity for Risk
Building On Your Business Idea
- Developing Your Product Ideas
- Making Connections
- Identifying Your Target Market and Customers
- Developing Your Value Proposition
- Creating Financial Projections
Business Ownership Options
- Types of Business Ownership
- Purchasing a Franchise
- Purchasing an Existing Business
Key Documents to Prepare
- Business Plan
- Executive Summary
- Pitch Deck
- 30-Second Pitch
- Practicing the Pitch
Gathering Funding
- The Basics of Financial Statements
- Brainstorming Solutions
- Funding Options
Developing Your Product
- The Steps of Product Development
- Protecting Your Intellectual Property
Creating a Sales and Marketing Strategy
- Introduction to Marketing
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
Branding 101
- What Branding is All about
- Developing Your Brand Name
- Developing a Slogan
- Types of Logos
- Getting Creative
Setting Up Your Office
- Choosing a Location
- The Pros and Cons of Home-Based Businesses
Launching the Business
- Getting Off the Ground
- Setting Up Your Organizational chart
- Recruiting and Engaging the Right People
Keeping the Business Moving
- Keeping Track of Your Business
- Growing Your Business
- Signs of Trouble
- Don’t Give Up
Being an Entrepreneurial Leader
- Leadership Characteristics
- Michael Gerber’s Three Perspectives
Bringing It All Together
- Checklist for Success
- Making Connections
BONUS! Cyber Phoenix Subscription Included: All Phoenix TS students receive complimentary ninety (90) day access to the Cyber Phoenix learning platform, which hosts hundreds of expert asynchronous training courses in Cybersecurity, IT, Soft Skills, and Management and more!
Phoenix TS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints re-garding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org
