Class Details

Price: $1,495

Course Includes:

  • Expert instruction 
  • Exercises
  • Courseware books, notepads, pens, highlighters and other materials
  • Full breakfast with variety of bagels, fruits, yogurt, doughnuts and juice
  • Tea, coffee, and soda available throughout the day
  • Freshly baked cookies every afternoon - *only at participating locations

Course Outline

Module 1: Overview

Module 2: Customer Relationship Management

Module 3: What CRM Is and Who It Serves

Module 4: Checklist for Success

Module 5: Requirement Driven Product Selection

Module 6: Considerations in Tool Selection

Module 7: Strategies for Customer Retention

Module 8: Building the Future

Module 9: Homegrown vs. Application Service Provider

Module 10: The Development Team

Module 11: Evaluating and Reviewing Your Program

Objectives

At the conclusion of this course, participants will be able to do the following:

  • Work through the benefits of CRM on a company's bottom line
  • Analyze the different components of a CRM plan
  • Describe how customer relationship management can provide value for organizations and customers