Business Acumen Training

Seeing the Big Picture

• Short and long term interactions
  recognize growth opportunities
• Mindfulness of decisions
• Everything is related
• Case study and review questions

KPI’s (Key Performance Indicators)

• Decisiveness
• Flexible
• Strong initiative
• Being intuitive
• Case study and review questions

Risk Management Strategies

• Continuous assessment
• Internal and external factors
• Making adjustments and corrections
• Knowing when to pull the trigger or plug
• Case study and review questions

Recognizing Learning Events

• Develop a sense of always learning
• Evaluate past decisions
• Problems are learning opportunities
• Recognize your blind spots
• Case study and review questions

You Need to Know These Answers and More

• What makes my company money?
• What were sales last year?
• What is our profit margin?
• What were our costs?
• Case study and review questions

Financial Literacy (I)

• Assets
• Financial ratios
• Liabilities
• Equity
• Case study and review questions

Financial Literacy (II)

• Income statement
• Balance sheet
• Cash flow statement
• Read, read, read
• Case study and review questions

Business Acumen in Management

• Talent management
• Change management
• Asset management
• Organizational management
• Case study and review questions

Critical Thinking in Business

• Ask the right questions
• Organize data
• Evaluate the information
• Make the decision
• Case study and review questions

Key Financial Levers

• Investing in people
• Effective communication
• Process improvement
• Goal alignment
• Case study and review questions

Building A Corporate Brand

• Your brand
• Bran names and slogans
• Developing a slogan
• Creating a visual identity
• Types of visual identities
• Energizer: the final piece

Marketing Your Product

• Introduction to marketing
• Consumer and market analysis
• Analyzing the competition and yourself
• Analyzing the distribution channels
• Creating a marketing plan
• Product
• Price
• Making connections
• The final stages: implement, evaluate, review and revise
• Leveraging social media

Selling Your Product

• Building your sales force
• The sales cycle