BONUS! Cyber Phoenix Subscription Included: All Phoenix TS students receive complimentary ninety (90) day access to the Cyber Phoenix learning platform, which hosts hundreds of expert asynchronous training courses in Cybersecurity, IT, Soft Skills, and Management and more!
Course Overview
Applied AI Marketing Level 1, is a ten-week, instructor-led course delivered in one (1) hour per week live online sessions. Participants will develop the skills necessary to design personalized and effective marketing campaigns using advanced AI tools like Jasper and ChatGPT. The curriculum extends beyond basic tool operation, delving into a deep understanding of AI functionalities and core business strategies. This course is highly recommended for Business and Marketing professionals aiming to harness AI tools within their strategic frameworks. By the end of the course, participants will be able to:
- Learn to refine timeless marketing concepts amidst the ever-changing AI landscape.
- Learn to adapt tactics and strategies as the market evolves with the power of AI
- Discover practical AI applications for your everyday business practices and learn how to effectively utilize AI technologies to simplify tasks and drive exceptional results.
- Develop a deep understanding of marketing concepts that remain constant, regardless of technological advancements.
- Gain hands-on experience with cutting-edge tools.
Call us Today @301-258-8200 – Option 4 to join the waiting list and secure your spot!
Schedule
Currently, there are no public classes scheduled. Please contact a Phoenix TS Training Consultant to discuss hosting a private class at 301-258-8200.
Program Level
Beginner
Duration
10 weeks
- The course is delivered one (1) hour per week every Tues 5-6pm Eastern Time.
- Students will spend an additional 2-3 hours per week in self-study and assignments.
Course Outline
Module 1: Introduction to AI
- The history of AI, tools, vocabulary, and security & privacy.
Module 2: Source of Truth & Keyword Research
- What is Source of Truth? Basics of SEO, knowing your keywords, measuring progress, and how to & when to fact check AI.
Module 3: Prompt Engineering
- The basics of prompting, demos for different use cases, and complex prompts.
Module 4: Marketing Campaign/Strategy
- How to use AI to create a marketing campaign and strategies
Module 5: Brand Voice & Brand Story
- What is brand voice? What is brand story? How to create it or maintain it when using AI.
Module 6: Presentations
- How to create them using AI.
Module 7: SEO’d Blog Posts & Social Media
- How to choose and create great content with AI. How to use AI to write social medial posts.
Module 8: Images & Video Basics
- Introduction to creating images using AI. Intro to beginner-level AI tools for video used for blog posts and social media.
Module 9: Spreadsheets
- How to create spreadsheets with AI.
Module 10: Email & SMS
- Create compelling email and SMS campaigns in seconds with AI.
*Bonus 1: LinkedIn
- Writing your bio and getting reviews.
*Bonus 2: Using AI to Get Press
- Write a short stunning pitch that will get you press w/Press Jockey.
BONUS! Cyber Phoenix Subscription Included: All Phoenix TS students receive complimentary ninety (90) day access to the Cyber Phoenix learning platform, which hosts hundreds of expert asynchronous training courses in Cybersecurity, IT, Soft Skills, and Management and more!
Phoenix TS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints re-garding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org
