AI+ Marketing

Course Overview

Phoenix TS’ 1-day, instructor – led AI+ Marketing training and certification course in Washington, DC Metro, Columbia, MD, or Live Online  is designed for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies. Through this program, participants will delve into the core of AI’s impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights. The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain. By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.

As an AI CERTs Silver Tier Partner, Phoenix TS delivers official AI CERTs certification programs and offers self-paced learning options at competitive pricing, making it easier than ever for individuals and teams to stay ahead in today’s AI-driven workplace.

Schedule

Why AI Marketing™ Matters?

• AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
• AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
• Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
• Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

At a Glance: Course + Exam Overview

Program Name: AI+ Marketing™

Included: Instructor-led OR Self-paced course + Official exam + Digital badge

Duration:

• Instructor-Led: 1 day (live or virtual)
• Self-Paced: 8 hours of content

Prerequisites:

• Understanding of marketing principles
• Familiarity with digital marketing tools and concepts
• Fundamental AI/ML concepts

Exam Format: 50 questions, 70% passing, 90 minutes, online proctored exam

Delivery: Projects & case studies

Outcome: Industry-recognized credential + hands-on experience

What You’ll Learn

• Introduction to Artificial Intelligence (AI) in Marketing
• AI-Driven Content Strategy and Personalization
• AI in Social Media and Email Marketing
• Leveraging AI for Marketing Analytics
• Ethical Considerations in AI Marketing
• Crafting an AI-Driven Marketing Strategy
• AI Integration in Multichannel Marketing Campaigns

Who Should Enroll?

• Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
• Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
• Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
• CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
• Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.

Skills You’ll Gain

• AI-Driven Customer Segmentation
• Personalized Marketing Campaigns
• Big Data Analysis for Marketing Insights
• AI-Powered Customer Engagement Strategies
• Campaign Performance Optimization
• ROI Enhancement Using AI
• Ethical AI in Marketing
• AI-Driven Decision Making in Marketing

Course Outline