April 27, 2015 | Category: Training and Certification | Tags: , , , Views: 2889

CIMP Study Series: Mobile Marketing and Mobilegeddon

Last week I discussed the CIMP and search engine optimization (SEO). Now it is an ideal time to address the Mobile Marketing due to the arrival of Mobilegeddon. Since last Tuesday with the release of Google’s Mobile-friendly search update, having a mobile-friendly website matters more than ever.

First, I will explain the update, its importance, and why it’s imperative to adapt to the mobile world. Secondly, I will address why other signals foreshadowed this obvious evolution to a mobile focused world.

If you continue to ignore the signs, even the big billboard with this Google update, your website could suffer. Finally, I will outline other components of mobile marketing in EC-Council’s CIMP course.

What is the Mobilegeddon Google search update?

The Google mobile-friendly search update started on April 21st. Everyone in the SEO world calls it Mobilegeddon. The updated results won’t necessarily show up for several weeks as the new algorthim is introduced into Google Search.

The Google Webmaster blog provided a blog post on February 26th and another one last Tuesday regarding the update.

The earlier blog post points out that for mobile searches, mobile-friendly websites will take priority. They also give a mobile-friendly website guide for updating.

The latest blog post explains the official update, which impacts individual pages on mobile search results in all languages globally. At the end of the post, the authors conclude by stating, “The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.” As always, content remains king of search.

What if you don’t care about mobile search results?

The number of mobile searches and internet activity continues to increase every year. Whether a person is on Facebook, searching on Google, or reading an article via Feedly, they are on mobile devices. According to the CIMP course, “85% of smartphone owners use devices for researching purchases before purchasing” and “44% don’t return to non optimized websites”. Will your website fall into the 44% group?

While working on AdWords campaigns, Facebook paid ads, and other campaigns, you can identify the growing importance of mobile. The number of impressions to clicks and conversions tends to outrank those on desktops. You may play skeptic and point out that your users or intended customer demographic works primarily from a desktop computer. This may be correct, but why miss out a potential opportunity to increase search engine exposure from any device? The signs have been clear for a long time. Mobile is the way of the future.

Mobile matters, but content trumps everything else

Making your website mobile-friendly is important, but creating unique content outranks all other SEO strategies. Invest in the content creation and it will go a long way to longer lasting valuable search engine rankings.

EC-Council’s CIMP course jumps into other mobile marketing tactics to keep in mind when creating content.

Mobile content and marketing in CIMP

There exist a number of tactics for mobile marketing reaches beyond search. Throughout the CIMP course, the content focuses on mobile design and applications. CIMP places emphasis on creating easily readable content, a simple user interface, clickable contact information, and simple conversion steps for turning leads into potential sales conversions.

For most businesses, the use of an original mobile application might fall out of their budget and marketing scope. Although for those who see it as a profitable and practical tactic, applications provide a platform for sponsored ads and brand awareness. An application supplies a route for connecting with existing and potential customers.

As technology advances, mobile marketing and SEO will need to evolve as well.

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